9 Benefits of Influencer Marketing in 2022
Brands are turning to influencer marketing as a way to reach their target audience and drive product sales. Influencer marketing is an effective strategy because people trust the opinions of those they know and follow.
This type of social marketing involves collaborating with social media channels that have great influence to promote brand, product, or services. An influencer usually has authority in their field and a large following. Their audience’s opinions are led by these influencers, who mostly are called Key Opinion Leaders (KOLs).
By teaming up with KOLe, as well as reaching target audience, business can impact potential customers purchase making, as a way to drive sales .
In this blog post, we’ll give you 9 benefits of influencer marketing that you should know if you’re thinking about implementing it for your business or want to learn more about it.
Benefit 1. Boost Brand Awareness
If you’re new to the market or want to break into a new market, it’s very hard to establish your brand presence through social handles in a very short time. Influencer marketing is a shortcut to boost brand awareness. By partnering with influencers who already have a following that is exactly your target audience, you can increase your brand awareness and reach a new audience.
Influencer marketing, with quick-to-see results, also has a long-term strategical impact on brand awareness building over time. Different from advertising content, running on Google or Meta, influencer marketing content will always stay on social media if influencers don’t delete them.
Even after your campaign, brands still can gain lasting traffic from preview sponsored posts.
Benefit 2. Increase brand engagement and ad recall
Engagement is an essential drive to marketing performance for brands. Marketing campaigns without interaction from audience is just throwing your coins into water.
While on social media, allowing engaging with content is a native advantage for social media as a marketplace. Folllower of influencers are always willing to interact with them through commenting, liking, o sharing their posts.
When brands partner with an influencer, they have the opportunity to work with them to fine-tune their message. They can increase engagement with brand and fine-tune the message you want customers to take away from their posts. This increases the likelihood their followers will engage with your brand and remember your product or services.
Benefit 3. Drive sales
If you’re looking for a way to increase product sales, influencer marketing can also give you a shot. There are many effective ways of influencer marketing to drive sales, such as affiliation marketing, and live-streaming commerce. In fact, 67% of marketers say influencer marketing drives sales, which is why more companies are investing in it.
Firstly, if brands put promo-codes, exclusive coupon into sponsored posts, it is very likely for viewers to click into such links and complete purchasing.
Secondly, if brands affiliate with influencers, influencers can be compensated, or get extra commission, for sales driven from the campaigns they work with. In this way, influencers will be more motivated to promote products and deliver a positive message.
Similarly, if brands sponsor influencers to hold live-streaming event to sell, influencers are also more likely to incorporate your product into their daily lives and show how it can be used. This can help increase sales and boost your brand.
Benefit 4. Find out what your customers want
Content posted by influencers can get timely feedback from audience through interaction, which can help brands discover what your customers want.
By partnering with influencers and having them incorporate your product into their daily lives, you can learn what your customers like most about your product.
You can also ask them what they like most about your product and what they’d like to see in future products. You can use their feedback to inform product development and create products that meet customer needs.
Benefit 5. Track competitor awareness and sentiment
When keeping an eye on social media trends during influencer marketing, brands are allowed to track competitor awareness and sentiment on social media.
By partnering with influencers, you can also ask them to mention your competitors to gauge their sentiment. This is an effective way to see how your competitors are perceived by your industry and what customers think of them.
By tracking competitor awareness and sentiment, you can identify areas for improvement in your marketing campaigns and learn more about the strengths of your competitors. This can help you optimize your marketing strategy to beat out your competitors and win over customers.
Benefit 6. Show how effective your ad dollars are
Influencer marketing shows how effective your marketing dollars are.
When you work with influencers, you can track how many sales were driven by each influencer. This allows you to see how effective each influencer is in helping drive sales and where your ad dollars are best spent.
By tracking revenue generated by each influencer and their followers, you’ll be able to see how effective your ad dollars are. This will help you make better decisions about where to invest future ad dollars.
Benefit 7. Find influencers for future partnerships
Influencer marketing helps to establish long-term partnership with influencers in the future.
As you work with influencers and track which ones drive the most sales, you can reach out to them when you’re ready to partner again.
This can help you find influencers who are a good fit for your brand and save you time searching for potential partners. It can also help you figure out which types of influencers are most effective for your brand.
Benefit 8. It’s affordable for small businesses
Influencer marketing is affordable for small businesses that don’t have the budget to invest in traditional advertising.
By partnering with small businesses, like Instagrammers and YouTubers, you can reach a large audience without having to invest a lot of money. This type of marketing is affordable because small businesses usually charge less to promote your brand than larger companies.
You can also partner with social media stars and other large influencers who charge high rates. While it may be more expensive, it may also be worth it to promote your brand and reach a larger audience.
Benefit 9. Influencer marketing is easy to track and measure
Another benefit of influencer marketing is that it’s easy to track and measure. When you partner with influencers, you can track sales that are directly attributable to their efforts.
You can also track which types of influencers are most effective for your brand. By tracking sales that are attributable to your influencers, you can see how effective their efforts are. You can also track which types of influencers are most effective for your brand by tracking revenue generated by different partnerships.
Conclusion
When done well, influencer marketing is a powerful way to reach customers, grow your brand, and drive sales.
It’s important to pick the right influencers for your marketing campaign. You can do this by reviewing their follower numbers, engagement, and other metrics to ensure they’re a good fit for your brand. Keep in mind that influencer marketing is not a one-time deal. It’s a long-term strategy that requires consistent communication with your influencers.
You should also keep an eye on your budget to make sure you’re spending wisely and tracking revenue generated by your influencer partnerships to measure their effectiveness. With so many benefits, influencer marketing is an effective strategy that can benefit a wide range of companies. Whether you’re a small business or a large brand, it’s an affordable way to promote your products and reach new customers.
