As influencer marketing market is projected to be $16.4 billion by 2022, per influencer marketing hub, over 80% of US marketers are flooding into such marketplace on social media, joining forces with influencers who have various degrees of influence on their audience.

However, simply turning to and working with millions-of-follower influencers doesn’t bring expected marketing results. In terms of following size level, influencers are categorized into different groups, mainly to be mega-influencers, macro-influencers, micro-influencers, and nano-influencers. Working with different types of influencers will generate different results.

You cannot use a follower filter when searching on YouTube or TikTok because they don’t have it.

Therefore, when marketers are going to reach influencers with a specific following size, they have to use tools such as NoxInfluencer which have following filters in its influencer discovery tool.

How to find mega-influencers

Open influencer discovery tool

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Set following size as: >1,000,000

A mega-influencer is defined as a social media channel with more than 1,000,000 followers. They are usually famous, not just influential on social. Often, they are not an expert or specialized in a niche subject. Hence, their audience is more diversified than those of niche influencers.

How to find macro-influencers

Open influencer discovery tool

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Set following size as: 100,000 – 1,000,000

Macro-influencers’ following size falls somewhere between 100,000 and 1,000,000 followers. Macro-influencers usually gained fame through the internet itself. They usually focus on content creation, by which they accumulate their influence and fame on social media.

How to find micro-influencers

Open influencer discovery tool

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Set following size as: 1,000 – 100,000

A micro-influencer’s following size is between 1,000 to 100,000. Usually, micro-influencers create content for a specific niche and are followed as an expert who has authority among followers. Alternatively, they are called key opinion leaders, abbreviated as KOLs who have an influence on the audience’s decision-making.

How to find nano-influencers

Open influencer discovery tool

Unfold filters

Set following size as: <1,000

Nano-influencers have a smaller number of followers in comparison to micro-influencers, with less than 1,000 followers. They have influence within their community. Often, such creators just begin their creation career on social and are far from content monetization.

Therefore, they are cost-friendly for brands to work with them. Sometimes brands can use product samples to sponsor promotions.