Unboxing Marketing: How to Do It on YouTube: Checklist For Success
As the largest long-video platform, YouTube is a powerful platform for marketing your product in various ways, such as unboxing marketing.
It’s a common type of YouTube video content, where YouTube influencers unbox and review a product they like, or sponsored by a brand. Unboxing marketing has been a classic influencer marketing tactic for marketers to collaborate with influencers, especially from YouTube, the best platform for dedicated unboxing videos.
Unboxing marketing refers to a type of collaboration between brands and influencers. Under such collaboration mode, influencers create product review content, where they usually shoot a video of the product unboxing process.
Influencers who are followed by thousands of fans usually have authority among their followers in their field. Their audience tends to trust influencers’ recommendations. Thus it is good for brands to promote new-launched products to customers through influencers on social media.
But before you jump in, there are a few things you should know. In this article, we’ll give you a checklist for success when doing unboxing marketing on YouTube with influencers there.
Find the right influencer
When seeking influencers for your unboxing campaign, how influential they are is an essential factor you should take into account first off. We recommend using the following 3 metrics to measure their influence and narrow down your search.
- Reach – This is the number of people an influencer reaches on their social media channels. For example, a YouTuber with 1 million subscribers has a higher reach than someone with only 10,000 subscribers.
- Engagement – This is how many people an influencer is able to engage with their content. You can use metrics like comments, shares, and click-through rates (CTR).
- Niche – This is a qualitative metric for you to consider. Now that you need influencers to unbox your product in their content, you should look for those who fit your niche and are suitable to create unboxing content. Let’s say you are a sneaker producer and have a new shoe kit to market. It would be great for you to collaborate with sports creators who can unbox and try your shoes in their videos. Of course, there are quite a lot of creators on YouTube to create professional sneaker review content.
Make sure the influencer is a good fit for your product
Before you start doing a lot of research on potential influencers, it’s important to make sure they’re a good fit for your product.
For example, if your product is a fitness product, you probably don’t want to work with an influencer who focuses on makeup. After all, it doesn’t make sense to partner with someone who isn’t a good fit for your product. Not only will this make your product look bad, but it might also reflect badly on the influencer as well.
To make sure the influencer is a good fit for your product, ask yourself the following questions. Does the influencer have an audience that would be interested in your product? Does the influencer have a similar demographic as your customers? Will the influencer use and enjoy your product? Will the influencer be willing to promote your product?
Provide the influencer with everything they need
If you want to make sure your product promotion is successful, you need to give the influencer everything they need to make the video successful. Make it as easy as possible for the influencer to create the video.
Provide them with the product, give them any information they need to make the video successful, and answer any questions they have. You might want to even give the influencer a call to introduce yourself and see if you can answer any questions they have.
Be sure to also include any relevant assets like imagery, product information, and any other assets the influencer might need. And, once the video is live, you should provide the influencer with any data you have.
This can include things like your website’s analytics, the product’s social media metrics, and any sales data. This way, the influencer can make sure their video is properly optimized for success.
Give the influencer creative freedom
When you partner with an influencer, it’s important to give them creative freedom. If you’re too controlling, the influencer might not make the video they want to make.
And, if the video doesn’t go well, it reflects poorly on your brand. So, make sure you give the influencer creative freedom. But at the same time, make sure you give them guidelines and any information they need to make the video successful.
For example, let the influencer know how many times they can use your logo and where they can put the logo in the video. You can even let the influencer know when the best time is to post the video.
Promote the video once it’s live
Another important thing to do once the video is live is to promote it. This can include posting the video on your social media channels, sharing it on other social media channels, and emailing your email list.
If you want, you can even pay for promoted posts on other channels like YouTube. By promoting the video, you can make sure your product reaches an even wider audience.
You can also use data from your other channels to promote the video. For example, if you have a large Instagram following, you can use social media automation tools like Later to promote the video there.
Measure the results
Finally, it’s important to measure the results of the video once it’s live. This can include tracking the video’s traffic, social media engagement, and sales numbers.
You can do this using a social media analytics tool like NoxInfluencer or a marketing analytics tool like Google Analytics. This way, you can see exactly how the video is performing. So, you can make any changes necessary to make sure the video is as successful as possible. Now that we’ve covered the basics of unboxing influencer marketing on YouTube, let’s look at a checklist for success.
Establish a relationship with the influencer beforehand
Before you contact an influencer to do an unboxing video, make sure you have a relationship with them. The easiest way to do this is to go to their social media channels and leave a comment. You can let the influencer know that you’re a fan, you like their posts, and you’d love to be friends. This way, you’ll be first in line when you have a product to promote.
Choose the right product to promote
Before you choose the product to promote, consider the following. First, make sure it’s in line with the influencer’s channel. Second, make sure it’s something the influencer will actually use. And third, make sure it’s something the influencer would actually enjoy. If the influencer likes the product, they’ll be more likely to promote it.
Measure the results
Finally, it’s important to measure the results of the video once it’s live. This can include tracking the video’s traffic, social media engagement, and sales numbers.
You can do this using a social media analytics tool like NoxInfluencer or a marketing analytics tool like Google Analytics. This way, you can see exactly how the video is performing. So, you can make any changes necessary to make sure the video is as successful as possible. Now that we’ve covered the basics of unboxing influencer marketing on YouTube, let’s look at a checklist for success.
Follow the checklist for success
In this article, we’ve covered a checklist for success when doing unboxing influencer marketing on YouTube. Now that you know what to do, you can successfully promote your product using unboxing videos.
